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Monday, August 24, 2020
Assignment 4: Internet Technology, Marketing, and Security Essay
Task 4: Internet Technology, Marketing, and Security The motivation behind this task is to ââ¬Å"evaluate the reasons Social Media Marketing has gotten exceedingly well known among organizations all things considered. Dissect the focal points and burdens of Social Media Marketing for business people. Survey how Social Media Marketing is helping Pepsi acquire client understanding than it would have something else. Research two (2) different organizations that have utilized Social Media Marketing for their potential benefit. Talk about how every one of these organizations has used Social Media Marketing and give models your conversation. Guess what sway Social Media will have business throughout the following decade and recognize what abilities you have to improve to exploit the changes (Boone, Kurtz, 2012).â⬠Assess the reasons Social Media Marketing has gotten exceedingly well known among organizations all things considered. ââ¬Å"The experimentation period in internet based life advertising is long finished. Web based life has demonstrated to be a feasible and conceivably worthwhile showcasing channel for B2B and B2C organizations all things considered, over the globe. As an ever increasing number of organizations get on board with the internet based life fleeting trend, it is more significant now than any time in recent memory that you offer some incentive, not include to the messiness as of now the social web. The prevailing heroes of web based life are the brands that tune in to their locale, and convey beneficial data dependent on what they hear (Top Rank, 2013).â⬠Break down the points of interest and detriments of Social Media Marketing for business people. ââ¬Å"Your web based publicizing technique may remember paid promoting for search systems, for example, Google, Bing, or Yahoo. Social advertisements on Facebook, Twitter, or LinkedIn may likewise be powerful devices for your informing. Our initial step is to decide your objectives and where your crowd lives, so as to put your image before the perfect individuals, in the ideal spot, at the correct time (Top Rank, 2013).â⬠ââ¬Å"Through convincing, innovative duplicate and symbolism, our inquiry, show and social advertisements rouse your crowd to make your ideal move, regardless of whether your goal is to: â⬠¢ Attract new possibilities and clients â⬠¢ Engage purchasers and construct network around your image â⬠¢ Convert possibilities to faithful clients (Top Rank, 2013).â⬠. ââ¬Å"Regular revealing and progressing advancement guarantees you get most extreme responsibility and the most ideal outcomes from your online crusades (Top Rank, 2013).â⬠Evaluate how Social Media Marketing is helping Pepsi acquire client knowledge than it would have something else. ââ¬Å"The ascent of social and versatile is revising the showcasing playbook for even the most settled organizations. While numerous brands are as yet throwing a careful eye at web based life for business, Pepsi has grasped the innovation, cutting out an aspiring social procedure planned for building associations with the Millennial age, destined to be the biggest shopper bunch in US history (Social, 2012).â⬠ââ¬Å"A ongoing article by David Hatch of US News and World Report works superbly of separating Pepsiââ¬â¢s social procedure, the focal point of which is its ââ¬Å"Live For Nowâ⬠promoting effort. The crusade, focusing on 18-multi year olds, is an extraordinary case of a set up brand viably using five basic parts of web-based social networking advertising: purchaser commitment, client produced content, information conglomeration, geo-nearby, and inbound promoting (Social, 2012).â⬠DYNAMIC CONSUMER ENGAGEMENT ââ¬Å"Pepsiââ¬â¢s new advanced dashboard is the latest emphasis of an online technique that included last yearââ¬â¢s presentation of Pepsi Pulse and Sound Off, online goals that urged guests to remark on The X-Factor, a Fox organize unscripted tv show whose patrons incorporate Pepsi (Social, 2012).â⬠ââ¬Å"To further draw in its online network, the melody determination and reprises for a Pepsi show arrangement this late spring highlighting significant craftsmen will be picked to a limited extent by tweets from the live crowd and people viewing on the web (Social, 2012).â⬠ââ¬Å"Pepsi is discovering that on the off chance that you need to stay applicable with this new kind of shopper, you must be the place they are, you need to talk their language,â⬠and you need to interface with them in a manner that ââ¬Å"keeps them feeling like they need to be a piece of your brand,â⬠says Brian Solis, a central investigator at the Altimeter Group. Associated shoppers, he includes, are ââ¬Å"getting prepped and molded to anticipate that the world should come to them (Social, 2012).â⬠ââ¬Å"USER-GENERATED CONTENT ââ¬ËSocial media showcasing is getting progressively reliant on client created content, which means audits, remark, or some other contribution from clients. Companion impact measurably affects customer buy choice, particularly among Millennials (Social, 2012).â⬠ââ¬Å"Understanding this, Pepsi has made another computerized dashboard on their Pepsi.com place page to help the Live For Now crusade, featured by client created messages from Facebook and Twitter that incorporate the #LiveForNow hashtag (Social, 2012).â⬠ââ¬Å"Moreover, with the assistance of SocialFlow, an instrument that positions the prevalence of publication content inside crowd fragments, Pepsi is focusing on what their intended interest group is keen on. ââ¬Å"Itââ¬â¢s about that development [online], and where peopleââ¬â¢s time is being spent,â⬠says George Smith, ranking director, social methodology and execution, for Pepsi Beverages (Social, 2012).â⬠ââ¬Å"Actually tuning in to customers so as to comprehend their needs and needs manufactures client reliability, making brand evangelists who will get the message out and go about as online protectors of the organization brand (Social, 2012).â⬠ââ¬Å"Moreover, by observing what individuals say internet regarding its items, Pepsi can oversee client protests continuously, before they take on their very own existence (Social, 2012).â⬠ââ¬Å"DATA AGGREGATION ââ¬Å"Unlike conventional, harder-to-follow promoting techniques, for example, TV and print, online networking gives an abundance of measurements about the age, sex, socioeconomics, interests, and responses of buyers. As Smith notes, ââ¬Å"With computerized, you end up with a great deal of additional information, and you end up with much all the more comprehension of who your customer is (Social, 2012).â⬠ââ¬Å"This customer information assists Pepsi with refining its shopper commitment model, the impact of which is to pull in new fans, and in this manner more information (Social, 2012).â⬠ââ¬Å"GEO-LOCAL REACH ââ¬Å"Pepsi is bouncing on the freshest pattern in social: SoLoMo, or Social, Local, Mobile. On account of the huge buyer adjustment of advanced cells, organizations like Pepsi can coordinate web-based social networking with area based versatile promoting. (Social, 2012).â⬠ââ¬Å"Why do as such? Since Pepsi can be progressively careful about arriving at populaces in explicit geographic territories. ââ¬Å"Weââ¬â¢re seeing great outcomes from that,â⬠Smith says, clarifying that the organization can target nearby crowds with extraordinarily custom fitted promoting messages powered by area data gave in Facebook profiles (Social, 2012).â⬠ââ¬Å"This sort of smaller scale focusing on permits brands to chase shoppers with a high-accuracy rifle rather than a shotgun (Social, 2012).â⬠ââ¬Å"INBOUND MARKETING Out with the push, in with the draw (Social, 2012).â⬠ââ¬Å"Pepsi has perceived that the tech-empowered force move to the customer has adequately killed numerous conventional types of outbound, or push, showcasing. Todayââ¬â¢s shrewd buyer needs to be tuned in to and pursued byâ marketers. They need direct channels of correspondence to brands. To put it plainly, customers anticipate that brands should utilize inbound promoting best practices as a commitment model (Social, 2012).â⬠ââ¬Å"When done appropriately, this methodology is a success win for brands and buyers. Pepsiââ¬â¢s social tactician George Smith perceives the common advantage of direct purchaser communication: ââ¬Å"Itââ¬â¢s ideal to have the option to have that immediate discussion with them, and not need to depend on a particular media channel to push this, or purchase TV continually to push that message,â⬠he says (Social, 2012).â⬠ââ¬Å"By last tally, Pepsiââ¬â¢s 8,181,075 Facebook fans concur (Social, 2012).â⬠Research two (2) different organizations that have utilized Social Media Marketing for their potential benefit. ââ¬Å"At TopRankà ® Online Marketing, we comprehend that your companyââ¬â¢s achievement in web based life requires a profound comprehension of your customersââ¬â¢ needs and their excursion all through all phases of the purchasing cycle. We have practical experience in making focused on, top notch content that serves to draw in, connect with and even believer clients as they figure their social connections their buying choices. Numerous organizations offer web based life showcasing, yet we are one of only a handful not many with experience and demonstrated outcomes to reliably arrive at objectives in marking, social PR, and even lead age utilizing social (Top Rank, 2013)â⬠ââ¬Å"â⬠¦Ã¢â¬â¢ BFMà ® is a one of a kind mechanical funnel connector intended to give protected, sterile and proficient associations for the transportation and development of powder inside mass powder handling plants (Top Rank, 2013).â⬠Their goal was ââ¬Å"â⬠¦Ã¢â¬â¢ build up another site and dispatch a key web based showcasing program that would expand guests just as deals requests for the companyâ⬠¦Ã¢â¬â¢ (Top Rank, 2013).â⬠ââ¬Å"The choice was made publicize their image on the site using site improvement (SEO) strategies: â⬠¢ Website improvement and specialized appraisal â⬠¢ Keyword research and substance advancement â⬠¢ Content advancement and third party referencing â⬠¢ Web investigation and change following (Top Rank, 2013).â⬠These activities using web based life promoting came about in, ââ¬Å"â⬠¦ site traffic increment more than
Saturday, August 22, 2020
My Parent Child Observation At A Restaurant Essay Example For Students
My Parent Child Observation At A Restaurant Essay I did my parent-youngster perception at an eatery in Batesville Indiana. I went to a little family claimed place called Wagnerââ¬â¢s. I did my perception over Thanksgiving break after my family chop our Christmas tree down. This happened on Saturday November 28th around 6pm. This is a spot that I am moderately acquainted with. I have been going there with my family consistently since I was a little youngster. It is an entirely little eatery. While one side has a bar, the opposite side is all the more family situated. It is a kid neighborly spot that has a little territory that babies and small children can play. It has shading books and little toys. The guardians I was watching were both white. The mother gave off an impression of being in her mid thirties. She had long earthy colored hair and was about normal stature. She was wearing pants and a sweater with boots. She appeared to be a for the most part upbeat individual. She grinned and snickered a ton. She seemed, by all accounts, to be extremely put resources into and mindful to her kid. She gave her fortifications and normally rehashed things that her little girl would state. The dad was in all likelihood in his mid thirties. He had short earthy colored hair. He was additionally tall. He was wearing pants and a sweatshirt with rec center shoes. He likewise appeared to be really upbeat however he was not at into what his girl was stating and doing. He would react on the off chance that she legitimately asked him something or said ââ¬Å"dad,â⬠however he didn't make a special effort to speak with her. Their girl was a baby no doubt around the age of three. She had earthy colored wavy hair. She was wearing pink spotted tights with a dark long sleeve shirt with shines on it. She was likewise wearing little boots. She was by all accounts entirely content with being at the eatery yet she had one short fit of rage, which is really common for her age. . .r can be troublesome, in light of the fact that they are ordinarily not ready to coordinate and will make a scene to get her direction. Indeed, even through the young lady made a scene at the eatery, her folks didn't buckle and adhered to what they said. This is something I feel is difficult for guardians to do, particularly when in an eatery with different families viewing. One way that I would apply the data I gained from this perception to my genuine would be to not be so critical of guardians when their kids pitch fits in the café. They are likely doing all that they can do to stop that fit of rage and it is likely significantly more baffling for them than it is for me. Likewise, I discovered that occasionally it is essential to let youngsters do what they need, however here and there guardians need to stand firm and say no. It is essential to remain steady once the parent has settled on a choice.
Saturday, July 25, 2020
7 Skill Gaps Teachers are Worried About This Year
7 Skill Gaps Teachers are Worried About This Year Congratulations, you survived the back-to-school frenzy! Your classroom is organized, the bulletin board is up, and student introductions are complete. A new reality soon sinks in; how on earth are you going to get through the entire school year? Once the excitement of the new school year fizzles out, youâre going to face the very real challenges of todayâs classroom. These challenges require you to be at the top of your game and the very best for your students. Not only do you need to get through the entire curricula, but you still need to keep your class engaged, motivated, and performing to their full potential. Do you know which additional skills youâll need in order to face these challenges and succeed? We spoke to the professional development team at PCG Education about the challenges teachers are facing this school year and which skills they need to overcome them. Here are PCG Educationâs seven most-talked about teaching challenges and the professional skills teachers need to be successful: 1. Teaching to a more diverse class of students Meeting the learning needs and expectations for every student takes a lot of time and attention you might not have, particularly in larger classrooms where the range includes everything from accelerated learners to those on IEPs. In modern classrooms, adapting your teaching style to reach every student in the way that works best for them can be frustrating - especially when youâre also trying to improve outcomes or meet standards. Meeting the learning needs and expectations for every student takes a lot of time and attention you might not have What you need: Skills to implement differentiated instruction You donât need to reinvent the wheel: Simple adaptations to your established practices like lesson planning, independent practice time, and inquiry-based learning can effectively enable differentiated instruction. Use the tools you already have and add some core differentiation strategies to the mix. Get help: Differentiated Teaching and Instruction: What, How, Why? 2. Supporting more English language learners If youâre like most teachers tasked with integrating English learners into a traditional standards-based learning path, youâre worried about 2 things: Are my ELs making adequate yearly progress and am I doing enough to help narrow or close the achievement gap? Differentiating instruction for ELs requires specific supports and strategies that most generalists struggle to implement effectively - if you even know where to start! What you need: Approaches to guide and scaffold ELâs Teachers need different and specific strategies to help English learners succeed. ELs need additional guidance to scaffold thinking, apply knowledge, and look at content in critical and creative ways. Get help: Pedagogical Strategies for English Learners 3. Making students feel engaged and significant 180 days a year, whether you know it or not, youâre a relationship manager tasked with building and fostering effective teacher/student and student/student interaction in support of âeducating the whole child.â Doing this effectively is a major challenge - especially in the modern, diverse classroom. The struggle to foster meaningful relationships that improve outcomes and reduce behavior issues is a constant battle - but you know it produces incredible results. What you need: Roadmap to create a responsive classroom Understanding diverse studentsâ personal and communal cultures, and using that understanding to cultivate meaningful, responsive relationships, can be more easily achieved with a positive, goal-oriented framework for motivating and engaging your students. The key is developing not just a classroom culture, but also a reflective practice for yourself that helps you continually identify and implement changes to your teaching style. Get help: Relationally Responsive Classroom Management 4. Giving students the language skills for academic success and assessment You probably hear it said regularly in your own school or district that students going on to higher grades, where subject matter is more complex, lack some of the language skills necessary to process high-level concepts and ideas. You do the best you can to make your students ready for this transition. But the problem persists, and youâre often hamstrung by an ineffective curriculum, the range of students in your class, and the lack of time to focus on this critical issue. What you need: Practical techniques to build academic language skills Effective instruction of academic language seems daunting - but building it into your daily routine is easier when you have the skills and tools to incorporate it effectively. Adapting your teaching to include academic language into independent and group practice, delivery of assessment, and lesson planning is a great way to start. Get help: Building Academic Language 5. Helping students who are struggling to find success RTI almost universally provokes shudders and worry from classroom teachers - not because you donât want your struggling learners to succeed, but because the strategies commonly implemented are complicated, opaque, and time-consuming for already-overloaded generalists. The last thing any teacher needs is another generic process layered onto a complex classroom, especially if youâre evaluated on outcomes and measured against standards. Clear, logical, and effective RTI begins with collaboration What you need: Systematic ways to identify student needs and provide targeted interventions Clear, logical, and effective RTI begins with collaboration between generalists, special educators, specialists, and parents. Building a professional learning community in your school or district is the first step in creating a foundation for RTI that works for you and your students. Get help: Pyramid Response to Intervention 6. Getting students to really THINK Learning is most effective when students know how to think critically, deeply, and collaboratively - when they are doing things together, and talking through and about what they learn with each other. Sounds great, right? Itâs what most teachers aspire to - making that kind of impact is why you get out of bed in the morning. Itâs also very, very difficult to do. Too many time constraints, not enough support, and âteaching to the testâ are just a few of the blockers that keep this level of learning an inspiration and not reality. What you need: Practices you can use to develop thinking skills The good news is that there are effective, easy-to-implement ways to turn your classroom into a âtalk environmentâ that enables students to build these critical skills for classroom, college, and career without completely reinventing the way you teach and relate with your kids. Get help: Making Student Thinking Visible 7. Unlocking the secrets of teachers who seem to know what theyâre doing Who are your role models and mentors? What secrets and techniques have you learned from them that have helped you become a better teacher? Do you know where to find and leverage the support you need to be a better instructor? Making learning personal for every student in your class is an instructional challenge that requires effective mentors, and there are far too few of them available. What you need: An introduction to instructional coaching Learning the types of supports available for instructional coaching will not only improve your teaching, it will help you help other teachers and give you skills that can enhance your career growth in an important and emerging area of education. Get help: Effective Coaching to Strengthen Instruction Most of these challenges are being driven by changes in student populations, resources and the importance of established and emerging standards, so itâs not likely they will fade away. In fact, many of these challenges will grow in coming years. Get ahead of things and consider taking professional development into your own hands. Look for tools and guides, take a course, or tell your school what PD you specifically need to be effective. What challenges are you facing this year? Share with us on Instagram, Facebook, Twitter, and Pinterest.
Friday, May 22, 2020
Kant s Philosophy On The Metaphysics Of Morals,...
Through the studying of Kantââ¬â¢s work on the metaphysics of morals, categorical imperative is defined as an absolute command that must be obeyed in all circumstances. He stated it is a universal moral obligation because it is justified as an end in itself. In another word, if something is morally good it has the ability to will everyone to act in the same way regardless of their background, understanding or circumstances. For example, rational beings do not kill innocent children. This is the kind of moral thinking that every rational being can universally agree. Unlike categorical imperative which is a duty based action, hypothetical imperative is an action that one performs based on oneââ¬â¢s desire. According to Kant hypotheticalâ⬠¦show more contentâ⬠¦According to Kantââ¬â¢s belief this man must turn his son in even if it is against his own instinct to protect his son. There are cases of parents, brothers, sisters, husbands and wives lied to authority to protect their loved ones. He can keep quiet and no one will know his son had committed the crime, he can conforms to the moral law and turn himself in as the culprit because somebody need to pay for the crime but at the same time he can still protect his son or he can do what is morally correct and turn his son in. What Kant proposed is to move beyond their personal desire to protect themselves and the one they love and simply do what is right. If one is doing what is right only to conform to the moral law they are not necessary respecting that law. That person could also do what is wrong if necessary to protect themselves or those who they love. However, if one is doing something right for the sake of the moral law then that person would sacrifice everything for the sake of upholding those moral laws. In another word, even if that manââ¬â¢s wife threatens to leave him, hate him or even to hurt or kill him for turning his son in to the authority, he would still go to the authority to turn his son in. He has everything to lose by telling the truth but it is the right thing to do. Kant believed that one should always tell the truth because it is morally correct. According to Kantââ¬â¢s categorical
Friday, May 8, 2020
Contrasts in Royall Tylers Play The Contrast - 718 Words
Literature There are a number of contrasts that can be found in Royall Tylers play entitled The Contrast that was initially performed in the United States in 1787. In many respects, this dramatic work seeks to compare the character and nature of the old world (Europe), with that of the new world (America). To that end, the author has various cast members represent ideas that are based on (American) perceptions of these two continents. One can assume that Tyler did not waste a considerable amount of time attempting to veil the notions that he wanted his characters to represent. One contrast in characterization that is highly integral to this dramatic work is that found between Manly and Dimple van Dumpling. As the latters last name implies, he is European; as his first name implies, he is somewhat soft and buffoonish. He is used to typify everything that is wrong with Europe. Van Dumplings character is contrasted with Manly who, true as his name implies, is a war veteran (of the Colonial War, at that) and who is definitely American. Both of these men find themselves vying for the affection of a lovely young woman named Maria. Manly, of course, triumphs and claims Maria as his own, which of course symbolizes Americas triumph over Europe not only in the Revolutionary War but as a growing world power, as well. Hasty Pudding is a play that was written by Joel Barlow and which is representative of themes that are similar to Tylers The Contrast. In this dramatic war, theShow MoreRelatedA Patriotic Hero- The Contrast578 Words à |à 2 PagesRoyall Tyler was an intelligent man, that although he wasnt specifically interested in writing dramatic fiction, has been claimed as the first to ever create an authentic American play. His ability to write clearly and professionally allowed the first American play to become a huge hit in its time and still stands as one of the best dramas to read and watch today. This is seen in a comment made by Amanda Dollack, this play offers a fantastic glimpse into the American culture during Tylers timeRead MoreAnalysis Of The Movie The Contrast 2130 Words à |à 9 PagesIn 1787, Royall Tyler released a play to the newly established American republic titled ââ¬Å"The Contrast.â⬠This was the first play to be completely written and performed by Americans, mak ing it the first truly American play. At this point in the early republic, there was a large movement to make the early republic separate from the rest of the word. According to Kenneth Silverman in his work ââ¬Å"A Cultural History of the American Revolution, literature was being advertised as being written by an American
Wednesday, May 6, 2020
The Federal Reserve Free Essays
The U. S. Federal Reserve System ECO/372 Sundeep Jain The U. We will write a custom essay sample on The Federal Reserve or any similar topic only for you Order Now S. Federal Reserve System The Federal Reserve System was founded by Congress in 1913. It was created to be the central banking system of the U. S. The Federal Reserve is designed as the superior monetary financial system of our country. The role of the Federal Reserve and its influence on the countriesââ¬â¢ banking system has increased. The Federal Reserve System of the United States is what makes the financial wheel move. The Federal Reserve System is also known as the Central Bank of the United States. The Great Depression forced an overhaul of the state of the Federal Reserve System at that time. During the depression, many banks closed its doors and aslo many companies failed due to bankruptcy. Consequently, the unemployment rate increased to levels unheard of. The Federal Reserve System monitors and controls the banking system of the United States. One of its major responsibilities of the Reserve System is to maintain the stability of the financial system and offers financial assistance to the countriesââ¬â¢ banking institutions. Another responsibility is to oversee the economic stability of employment within the nationsââ¬â¢ interests. Another responsibility of the Federal Reserve System of the United States is to stabilize the price of goods and services. The Federal Reserve System is responsible for overseeing and supervising the financial institutions operating within the United States territorial jurisdiction. In addition, the Federal Reserve System is responsible for conducting research to maintain the current state of economy and help keep it running. While it carries out its responsibilities, the Federal Reserve is independent of the main government body and is not involved with the governmentsââ¬â¢ day-to- day operations. Members of the board are appointed by the President. Also, any profits the Federal Reserve makes in revenue, are returned to the United States Treasury. The Federal Reserve was created to be protected from short-run political and economic pressures. The Reserve System operates on its own revenues and not money appropriated by Congress. The earnings come from interest earned from its portfolio and from money received for services provided to financial institutions. The Federal Reserve System is located in our nationsââ¬â¢ capital, Washington D. C. It is the Overruling financial power of the U. S. The FED has the sole power to regulate all related policy. This includes things such as fixed income rates, and then deciding factors of the supply of money. The Federal Reserve System is comprised of twelve Federal Banks scattered throughout the country. Each Bank is given sole power over all commercial banks in its area. These banks oversee that all banks in its district comply with any and all rules and regulations. How to cite The Federal Reserve, Papers
Monday, April 27, 2020
Modern Piracy With A Breif History Essays - File Sharing
Modern Piracy With A Breif History Modern Piracy With A Breif History Piracy is usually determined as a seizure of property (ship, airplane or software) that holds no commission from the owner ("Piracy" 1). It is mostly linked to the dirty, bearded men that sailed the seven seas and robed merchant ships or ships that carried a valuable cargo. This however, was not the case in the late eighties and is definitely not the case today in the nineties. Now software pirates copy software without the permission of the company for their own personal benefits. Since piracy interrupts trade between nations it has been considered to be an offense against international law ("Piracy" 1). While the pirates in the medieval age roamed for plunder on the high seas, pirate radio and television stations broadcast, unauthorized software pirates copy to save money and even if one form vanished, another would soon take its place. Although the roots of piracy go as far as 102 BC the true sea pirates golden age was between the time periods of the very late 1600's and the year of 1923 when almost all pirates suddenly disappeared. Pirates attacked the Romans as early as 100 BC. This was not as rough as the future pirates would be, but the idealism of piracy was present. The so-called piracy's golden age started in 1695 when the first famous pirate, Henry Every, began seizing sizable treasures in the Red Sea and this made him an idol to many unemployed seamen in England. Piracy offered no more risks than being on board an ordinary merchant or privateering (which is often confused with piracy) vessel and the returns could be indescribably greater than in trade or attacking enemy ships. This started an increase in the number of pirates. Soon, in some parts of the world, for example Nassau, there were so many pirate vessels sailing the seas that the trade between the colonies and the outside world was nonexistent because all the goods ended up in the pirate vessels. Although their ways were inhumane and sometimes highly brutal, they had some sort of passion to sail the unknown and break the law to fight a war on the ordinary world. Some pirates were famous for their incredible brutality or for their otherwise colorful personalities: Edward Teach (alias Black Beard), who terrorized the coastline of North Carolina in 1716-1718; Captain Kidd who was more known for his highly publicized trial than his wrongdoings; and Bartholomew Roberts who was the last and the most barbarous pirate captain of the golden age. Before there had been thousands of pirates at large, but after Roberts' capture, they all disappeared. It was not the lack of plunder because there were still many merchant ships sailing between nations with valuable cargo. Also, the conditions in merchant and navy ships were as severe as before so there was still a great reason to turn to piracy. It was called the golden age because at this time there were more pirates (not to mention the number of the well know pirates) than ever before and their amount of plunder was far greater than any other period in history. From this time period the original term "piracy" got its name and fame. This statement been said, "Piracy could never be completely gotten rid of." This is a very true statement. It did take a long time, now pirates have set sail again and this time in cyberspace (The Internet). Their vessels are no longer ships filled with gunpowder and cannons, but desktop and laptop computers. Software piracy has existed as long as software itself, but it has not had a notable effect before the late1980's. The pirating of software just got easier as hardware became more advanced. The development of the modem has allowed the computer to transmit and receive data. Due to this technological advancement pirates (modern term Hackers) have been able to put pirated software on webpages and websites around cyberspace. These webpages and websites offer the newest and most popular games and programs available for downloading. The downloading and these pages and sites are almost or completely free. This of course is illegal because the game manufacturer has a copyright on the product. The pages or sits are not operated or used by hardened criminals, but youths that just cannot afford the amazingly high priced games and programs. The software companies add to the price of the software because of the losses due to piracy. This then, increases the number of pirates because of the sky rocketing of the prices. Some good has also come
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